Coca-Cola Central, East and West Africa has started rolling out
a three-month countrywide campaign dubbed Billion Reasons to Believe
(BRTB), which seeks to inspire Tanzanians, especially teens, to believe
in themselves as they pass through numerous challenges before they can
transform their dreams into reality.
Through this campaign, the beverage company, which
has invested in the youth of Tanzania through programmes such as Copa
Coca-Cola and Coke Studio, calls on the youth to be self-confident and
remain focused towards realisation of their dreams despite fruitless
attempts on a number of times.
TP Mazembe lethal striker Thomas Ulimwengu and
2014/2015 national premier league best scorer Simon Msuva are among
Tanzanian players whose football talents were identified through Copa
Coca-Cola.
“In a world filled with growing uncertainty,
Coca-Cola uses this campaign to inspire you, the Tanzanian teen to
believe in yourself and your potential”, said Coca-Cola Brand Manager
Tanzania, Maurice Njowoka.
Copa Coca-Cola has seen an average of 32,000 teens
participate in this property annually with a good number of them
scaling up to the National league clubs.
Copa Coca-Cola has also given the youth a chance to visit international camps and raise the bar on their football skills.
Coca-Cola has also featured home grown Tanzanian music on its property, Coke Studio.
This has given the artists in Tanzania an
opportunity to showcase their music on an international platform and
become inspirations to local Tanzanian youths that are looking to
achieve their dreams.
These are artists that have gone through many hurdles before becoming National and International superstars.
Bongo Fleva music star Diamond Platnumz is a
concrete example of this concept. He made more than 20 singles before he
could make a breakthrough.
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