New drive to inspire youth to success

Coca-Cola Central, East and West Africa has started rolling out a three-month countrywide campaign dubbed Billion Reasons to Believe (BRTB), which seeks to inspire Tanzanians, especially teens, to believe in themselves as they pass through numerous challenges before they can transform their dreams into reality.

Through this campaign, the beverage company, which has invested in the youth of Tanzania through programmes such as Copa Coca-Cola and Coke Studio, calls on the youth to be self-confident and remain focused towards realisation of their dreams despite fruitless attempts on a number of times.

TP Mazembe lethal striker Thomas Ulimwengu and 2014/2015 national premier league best scorer Simon Msuva are among Tanzanian players whose football talents were identified through Copa Coca-Cola.

“In a world filled with growing uncertainty, Coca-Cola uses this campaign to inspire you, the Tanzanian teen to believe in yourself and your potential”, said Coca-Cola Brand Manager Tanzania, Maurice Njowoka.

Copa Coca-Cola has seen an average of 32,000 teens participate in this property annually with a good number of them scaling up to the National league clubs.

Copa Coca-Cola has also given the youth a chance to visit international camps and raise the bar on their football skills.

Coca-Cola has also featured home grown Tanzanian music on its property, Coke Studio.

This has given the artists in Tanzania an opportunity to showcase their music on an international platform and become inspirations to local Tanzanian youths that are looking to achieve their dreams.

These are artists that have gone through many hurdles before becoming National and International superstars.

Bongo Fleva music star Diamond Platnumz is a concrete example of this concept. He made more than 20 singles before he could make a breakthrough.