The world has changed. It’s no longer what grandpa used to know. The argument of course is whether it has changed for better or worse. That debate will never end. Cool.
However, we can all agree that the visual world of today demands more than just a talent. We are all swimming against the biggest sharks and powerful currents. The ocean is deep. There’s no substitute for a competitive edge.
When you are an artist or just a trendsetter, you need a marathon of ideas and innovation techniques. You must be aggressive. Your life walks with the practiced eye of a man who makes a living on quick estimates. There is no sleep. Time for dreaming is gone. It’s doing time. You have to be ready to do the unthinkable. You have to invite everyone in your “living room” even when your dirty laundry is on the floor. It’s a show biz.
Diamond and Zari seems to be mastering the art of show biz. It’s a dangerous kind of art though. They understand that the traditional public relations oriented approach won’t work today. That explains, perhaps, why creating storms online seems to be a new approach. After all, folks are now addicted to phones and tablets than ever before. For whatever reasons we likes storms as long as they aren’t hitting our own backyards. They remind me a boy in my school who never threw a single punch on anyone but made everyone else fight. Smart eenh. Like a big fights promoters.
After making folks go stag last week with “wedding” buzz that ended up being just another photo-shoot, they’re back. It’s loading, they say. That makes you think, right? Wtf is loading? Relax. Do the maths and you will get through. Ciroc? No? But hey…they did create the buzz, right? Did they break the Internet? I doubt. But it was a good attempt. Applause please!
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